Why keywords in reviews matter (and how to keep it ethical) Reviews are part of your local prominence. When a client naturally writes "cat sitting in Kingsthorpe" or "nervous dog groom—calm and patient," it helps future clients understand fit—and can improve discovery. The "3-Point Ask" (what to prompt) When you request a review, invite—don't script—three specifics: What service did we provide? Which area/town were we in? What changed for you or your