Tail-Wagging Websites Blog
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12-Month Pet-Care Content Calendar (GBP + Email)
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3 min read
Post once, repurpose twice. Use this month-by-month plan to publish a helpful tip, convert it into a GBP post, and paste a short email—all in under an hour.
How to use this calendar
- Publish the blog post (short + practical).
- Convert to GBP post (120–150 words, 1 image).
- Paste the email snippet with one CTA.
- Track clicks with UTMs (e.g.,
?utm_source=gbp&utm_medium=post&utm_campaign={month}).
January — "Cold-Weather Paw Care"
- Blog title: "Winter Walks: 3 Quick Paw-Care Habits"
- GBP post draft: "Road salt and grit can irritate paws. Rinse after walks, pat dry, and check between toes. If you spot redness, pause long routes for a few days. Need help with weekday walks? We've got calm, short routes for winter."
- Email subject: "Paw-care in 90 seconds"
- Email snippet: "Rinse, dry, quick check. That's it. We're running shorter winter routes if {PetName} needs a gentle week."
- CTA: "Book a winter walk plan"
February — "Confidence for Nervous Dogs"
- Blog: "Nervous to Noticing: Micro-Wins on Walks"
- GBP: "One new sound + one calm pause = progress. We work at your dog's pace."
- Email: "Tiny wins for sensitive souls"
- CTA: "Try a calm-intro walk"
March — "Spring Groom Prep"
- Blog: "De-shedding Without Drama: A Simple Routine"
- GBP: "Short sessions, soft tools, and water breaks. That's our de-shed approach."
- Email: "Spring coats, simple plan"
- CTA: "Book a de-shed slot"
April — "Bank Holiday Travel Tips"
- Blog: "Travel Day with Pets: The 3-Bag System"
- GBP: "Essentials bag, comfort bag, paperwork pouch. Message us for our printable list."
- Email: "3-bag system for travel day"
- CTA: "Grab the checklist"
May — "Puppy Socials (Low-Pressure)"
- Blog: "Gentle Socials: Quality Over Quantity"
- GBP: "Short interactions, distance first, then duration. Ask about our 'quiet hour' slots."
- Email: "Socials the soft way"
- CTA: "Book a quiet hour"
June — "Heat-Smart Walks"
- Blog: "Cool Routes: Early Walks & Shade Games"
- GBP: "8am rule, shade loops, water on us. We'll skip tarmac when temps rise."
- Email: "Heat plan for {PetName}"
- CTA: "Switch to morning slots"
July — "Holiday Sitter Checklist"
- Blog: "Your 10-Minute Sitter Handover"
- GBP: "Med notes, feeding pic, safe spots, vet details. Save this template."
- Email: "The easiest handover"
- CTA: "Download handover sheet"
August — "Enrichment at Home"
- Blog: "Rainy-Day Calm: 5-Minute Enrichment"
- GBP: "Sniff mats, frozen treats, simple hide-and-seek. We'll send our starter guide."
- Email: "Five-minute calm kit"
- CTA: "Get the enrichment guide"
September — "Back-to-School Routine Reset"
- Blog: "New Routines: Reduce Separation Wobbles"
- GBP: "Short departures, safe spot, calm return. We can do check-ins."
- Email: "Routine resets made easy"
- CTA: "Book check-in visits"
October — "Fireworks Anxiety Plan"
- Blog: "Bonfire Night: Your 7-Day Prep"
- GBP: "Safe den, sound practice, ID check, calm snacks. Need help on the night? Ask about drop-ins."
- Email: "7-day fireworks plan"
- CTA: "Get the prep checklist"
November — "Senior Pet Comfort"
- Blog: "Gentle Support: Senior Walks & Ramps"
- GBP: "Shorter routes, soft surfaces, water breaks. Tell us what feels best."
- Email: "Comfort first for seniors"
- CTA: "Try a comfort route"
December — "Holiday Safety & Closures"
- Blog: "Festive Safety: Foods to Avoid + Calm Corners"
- GBP: "We're closed on {dates}; emergency contacts included. Save our calendar."
- Email: "Holiday safety + hours"
- CTA: "See holiday hours"
Repurpose checklist (10 minutes per channel)
- Swap the first two sentences to suit the channel.
- Add one photo that literally shows the tip.
- Paste a single, clear CTA with the same link (UTM-tagged).
Get Personalized Help
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