Services

One system for the website, local visibility and the admin around bookings.

Tail-Wagging Websites combines focused website work with local search, practical automation and ongoing maintenance. Start with the bottleneck that matters now rather than buying a stack of features you do not need.

What we deliver

Five focused services, each with a clear boundary.

Each service has its own detail page so you can see what is included and what outcome it is designed to support.

Website Design & Rebuilds

Clean, mobile-first sites that convert visitors into bookings.

  • Clear service pages with upfront pricing blocks
  • Conversion-first booking flow (Calendly/CTA placement)
  • Core Web Vitals optimisation (LCP/INP/CLS) and caching/CDN
  • SEO basics: schema, OG tags, sensible IA & internal linking
See the full scope

Local SEO & Content Strategy

Be found in 'near me' searches with trustworthy, useful content.

  • Google Business Profile optimisation (categories, services, photos, posts)
  • On-page SEO (titles, meta, headings, internal linking, schema)
  • Location & service pages with natural, non-spammy copy
  • Citation building & NAP consistency across directories
See the full scope

Smart Automations & CRM Integration

Cut admin with forms → Sheets/CRM, reminders, and smart follow-ups.

  • Forms → Sheets/CRM routing with dedupe & notifications
  • Booking confirmations, reminders, and follow-ups (SMS/email)
  • Review request sequences after completed services
  • Lead nurturing pipelines with tags/stages
See the full scope

Website Care Plans

Keep your site fast, secure, and updated monthly.

  • Managed updates (core/plugins), uptime & security monitoring
  • Automated off-site backups with tested restores
  • Minor content edits (prices, images, copy tweaks)
  • Monthly performance & SEO health check (LCP/INP/CLS, metadata)
See the full scope

Speed & UX Audits

Fix the issues slowing down visitors and Google.

  • Core Web Vitals analysis (LCP/INP/CLS) with before/after targets
  • Image, font and script optimisation plan (compression, lazy-load, preloads, bundling)
  • UX friction review (navigation, CTAs, forms, trust signals)
  • Accessibility spot-check (contrast, focus states, labels)
See the full scope

Delivery standard

Less template noise. More deliberate decisions.

Mobile-first by default

Navigation, forms and calls to action are designed around the phone-sized journeys most local customers use.

Claims tied to visible evidence

We prefer clear service facts, real locations and measurable checks over inflated badges or marketing numbers.

Search and accessibility built in

Structure, metadata, keyboard behaviour and readable content are part of the build rather than a final add-on.

A maintainable hand-off

The site, content and automations are organised so future changes do not depend on a mystery builder or hidden workflow.

Best fit

Built around local service businesses with real booking journeys.

The core specialism is pet care, but the same clarity-first approach also supports selected local trade and service businesses.

View service areas
Dog walkers and pet sitters
Groomers and home boarders
Dog trainers and daycares
Kennels and veterinary practices
Established local service businesses
Teams replacing a fragile or outdated website

Common questions

Clear answers before a sales call.

Can you rebuild an existing website rather than start from scratch?

Yes. We first identify what is worth keeping, what is creating friction and what should be migrated or rebuilt. The recommendation depends on the existing stack and the business goal.

Do I need every service at once?

No. Website, local SEO, automation, care-plan and audit work can be scoped separately. We normally prioritise the piece that removes the biggest current bottleneck.

Do you only work in Northampton?

Northampton is the operating base. We work across Northamptonshire and nearby UK towns, and remote delivery is possible when the project does not require local attendance.

Start with the problem, not the package.

Tell us what is getting in the way of bookings, visibility or admin. We will map the smallest useful scope first.

Prefer published starting points? View pricing.