Service
Improve the local-search signals that help customers and search engines understand where you work and what you offer. The scope can include Google Business Profile guidance, location and service content, on-page SEO, citation consistency, internal linking and a practical content plan. Rankings are not guaranteed; the focus is on stronger first-party evidence and clearer local relevance.
Scope
The final scope is agreed for the project, but these are the standard pieces this service is built around.
Google Business Profile optimisation (categories, services, photos, posts)
On-page SEO (titles, meta, headings, internal linking, schema)
Location & service pages with natural, non-spammy copy
Citation building & NAP consistency across directories
Light content plan: 4–8 posts answering owner questions
Review acquisition framework + UTM tracking for GBP
Process
Confirm services, genuine areas, business identity and the pages that can support those claims.
Align titles, headings, internal links, schema and local-business information.
Create service, location or question-led content only where it adds first-party evidence.
Use Search Console, GBP and site behaviour to decide what deserves another iteration.
Questions
There is no fixed ranking timeline or guaranteed position. The work improves relevance, crawlability, local-business consistency and the quality of first-party pages so the site has stronger signals to compete with.
Only genuine service areas. Location pages should explain real coverage and useful local context; they should not invent offices or pretend a business operates somewhere it does not.
Not automatically. We use content when it answers real customer questions or supports a service/search gap. A thin publishing schedule is not a substitute for strong core pages.
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