Quote journeys built for phones
Clear services, locations and contact actions that work without making a customer hunt around the page.
Trades websites — Northamptonshire
Clear websites for local trades, with enquiry flows built for mobile.
For electricians, plumbers, builders and other skilled trades that need customers to understand the work, trust the business and request the right job without a maze of generic pages.
What the site needs to do
Reduce uncertainty between “I need this job done” and “I trust this business enough to call”.
Local search structure
Service and area information is organised around the work you genuinely provide, not fabricated doorway pages.
Practical follow-up
Where the systems support it, enquiries can move into reminders, CRM or review-request workflows with explicit ownership.
Proof before polish
Qualifications, real project examples, reviews and service boundaries matter more than generic trade-site decoration.
Trade types
A useful pattern across different skilled trades.
The page structure changes with the service, proof and quote process. The underlying goal stays the same: make it easy for a local customer to understand fit and take the next step.
Electricians
Plumbers
Builders
Roofers
Heating engineers
Painters & decorators
Joiners & carpenters
Landscapers
Process
Scope before styling.
The old trades page had its own price ladder. That created a second commercial story. The project is now scoped through the same main-site process so pricing, ownership and delivery do not drift between surfaces.
- 1
Map the work
List the services, areas, proof and enquiry types the site needs to support.
- 2
Build the route
Create the mobile-first service and quote journey before adding secondary content.
- 3
Verify the result
Check public behaviour, forms, local-search signals and the hand-off before calling the job finished.
Show us the current site and the jobs you want more of.
We will map the service hierarchy, quote journey and local-search work that is actually justified before proposing a build.